Client: Team Jumbo-Visma
Location: team’s service course
For their 2021, top Dutch cycling team Jumbo-Visma switched from the Italian Bianchi brand to Cervélo.
The team and the brand had worked hard on designing custom colours and graphics for all four models they’d be racing in the new season. All bikes sport the team’s black and yellow colours and the honeycomb from the team’s logo.
This photo series celebrates the introduction of these branded bikes and takes viewers up close with all features of the team’s weapon of choice for the new season.