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Client: Mad Rock
Location: Fontainebleau, France

Mad Rock is a major US based climbing brand that mainly produces climbing shoes and crash pads. We set up a lifestyle shoot in the famed French climbing area of Fontainebleau, near Paris. The goal was to showcase both the brand’s top sponsored climbers and its product range. The campaign images are now used on the brand’s website, social media channels and in its printed catalog.

Mad Rock athlete Alexey Rubtsov climbing a boulder in Fontainebleau
Portrait of Mad Rock athlete Guillaume Glairon Mondet
Mad Rock chalk bag being used by a climber
Mad Rock shoe in a boulder problem in Fontainebleau
Guillaume Glairon Mondet climbing a hard boulder problem in Fontainebleau
Mad Rock chalk bag on a crashpad
Mad Rock athlete Agnietė Šeibokaitė climbing in Fontainebleau
Climber Agnietė Šeibokaitė on a Mad Rock crashpad in Fontainebleau
Mad Rock climber Agnietė Šeibokaitė in Fontainebleau
Mad Rock climbing bag on the ground in Fontainebleau
Climber Kipras Baltrunas pulling on his Mad Rock shoes in Fontainebleau
Mad Rock athlete Kipras Baltrunas climbing a boulder problem in Fontainebleau
Mad Rock climber climbing a boulder problem in Fontainebleau
Portrait of Mad Rock climbing athlete Alexey Rubtsov