Client: Dutch Heart Foundation
Location: The Hague
Bas Westerweel is a Dutch television presenter, and an ambassador for the Hartstichting (Dutch Heart Foundation). In 2017, Bas suffered a heart attack while playing football, and made a successful recovery thanks to attentive bystanders. For this short photoshoot, the goal was to shoot striking and intense images focused on Bas’ personality. The images were used in a pitch to convince potential sponsors to invest in AED devices to be placed near sports clubs and in neighbourhoods.