Client: Dutch Heart Foundation
Location: The Hague

Bas Westerweel is a Dutch television presenter, and an ambassador for the Hartstichting (Dutch Heart Foundation). In 2017, Bas suffered a heart attack while playing football, and made a successful recovery thanks to attentive bystanders. For this short photoshoot, the goal was to shoot striking and intense images focused on Bas’ personality. The images were used in a pitch to convince potential sponsors to invest in AED devices to be placed near sports clubs and in neighbourhoods.

Bas Westerweel holding an AED
Bas Westerweel for Dutch Hartstichting
Portrait of Bas Westerweel for Dutch Heart Foundation
Portrait of Bas Westerweel for Dutch Hartstichting
Portrait of Dutch TV presenter Bas Westerweel
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