AGU is a premium Dutch cycling apparel brand with a rich history. As clothing partner of Team Jumbo-Visma, the brand supplies all of the team’s racing clothing. In addition, is also presents special items featuring some of the team’s top riders.
During the team’s 2021 training stage in Alicante, Spain, I shot a series of campaign images for a range of these items.
I had a short window of time with each rider, to shoot some images showcasing both the item and the rider’s personality. The challenge in this shoot was working with the location as it was, still crafting some images that fit the AGU brand.
The riders I worked with included Wout van Aert, Steven Kruijswijk, Robert Gesink and Tony Martin.