What if you could tell more compelling stories, in business and in life in general? What if a former Pixar writer were to teach you? I recently picked up the book Best Story Wins and got just that. This is what I learned, and how it will help me in photography.
If you’d told me three years earlier that I’d be climbing Western Europe’s highest mountain, I’d simply have laughed. Yet this summer I summited Mont Blanc, which begs the question: what drives people to climb?
How do top cyclists experience the most renowned races in the world? If you’ve ever asked yourself this question, these two all-access videos on Tom Dumoulin by Team Sunweb are a must-see.
To investigate what the hard work of athletes really looks like, I’m spending time with top athletes training. This time, I captured how hurdles athlete Bianca Baak is training hard to recover from an injury.
Eelco Sintnicolaas is a top Dutch decathlon athlete. Recently, I joined Eelco for a day of training, to capture what the life of an athlete is really like.
During PSV Eindhoven’s title celebrations this year, the club commissioned me to shoot behind the scenes photos. The result is a unique series of images documenting the side of this event you normally don’t get to see.
Time for some critical reflection: what really is the value of photography for brands? This will not be a promotional piece for my own photography, but more likely some openhearted soul searching.
When LeBron James moved back to Cleveland Cavaliers in 2014, his sponsor Nike jumped to create an amazing black and white video. These are my thoughts on this moody spot that emphasises community.
Sports is an amazing subject for photography, and I love highlighting the work of other photographers in addition to my own. Pelle Cass recently shot an amazing series, for which he photoshopped hours of sports events into single photos. Check out his mind blowing work!
Recently, the Dutch women’s football team played their biggest match yet in my hometown of Eindhoven. The game virtually sold out: over 30,000 spectators enjoyed a 6-0 win over Northern Ireland. I spent the game focusing on FC Barcelona superstar Lieke Martens and shot this short story.
How do the best athletes in the world train? What does the work they put in when they’re not in the spotlights look like? These are questions I aim to investigate through my photos. For my most recent series, I followed top Dutch gymnast Bram Verhofstad while training.
This past weekend I was fortunate enough to shoot the highly anticipated PSV vs Ajax game. PSV could and did seize the Dutch Eredivisie title agaist their main rival. My personal goal was to shoot a strong series of cinematic images to tell the story of this game.
Hirving Lozano is PSV Eindhoven’s revelation of the season. The Mexican superstar is well on his way to becoming the Dutch Eredivisie’s top scorer and it seems like a matter of time before he’ll transfer to a major league. I thought it’d be interesting to focus on Lozano for one entire game. These are my thoughts and the resulting images.
Under Armour has done it again: their 2017 video with Yusra Mardini is spot on. These are my thoughts on why this piece of visual storytelling with a Syrian refugee turned Olympic swimming athlete works so well.
A recent article on the Dutch website Sportnext – one of my favorite sites on sports marketing – identified 11 trends in digital sports marketing. Some of these take-aways really resonated with me, so I thought I’d highlight them here.
For this entry of my ongoing series on inspiring visual storytelling sports videos, I take a look at Reebok’s video Hands. A short, sweet, inspiring and authentic spot.
As I’ve mentioned quite a few times before, I’ve made it a habit to regularly shoot personal work. A couple of weeks ago I had the chance to spend the better part of a day with Jacky Godoffe, a legend in the climbing world, to shoot a short series of this master working his craft.
Time for a new entry in my ongoing series on visual storytelling. In this series, I analyse a video that I feel is strong in visual storytelling. For this entry, let’s consider a slightly different genre that is close to my heart: a climbing film!
Time for some more visual storytelling goodness! Next up is the women’s cycling apparel brand Machines for Freedom from the US, with their inspirational short clip Free.
A couple of months ago, I stumbled upon this article on using female models in sports apparel campaigns. It resonated with my on a deep level, here’s how I feel about some of the points brought up in the piece.
Continuing my visual storytelling done right series, today’s entry is Casio’s video for their G-Shock watch with the Dutch KNRM sea rescue team. This is a video sporting gorgeous visuals, but just lacking in depth and it makes some genuine storytelling mistakes.
Recently, I’ve been in love with exploring the visual storytelling some brands and other creatives are doing. In this ongoing series, I’d like to shed some light on why I feel some of the best pieces of content excel at storytelling. In this post I discuss a stunning video featuring the African-American fencing athlete Nzingha.
Recently, I’ve been focussing my writing on my blog on content marketing and visual storytelling. Many of my recent posts have revolved around brands using these techniques in an awesome way, and included some of my thoughts on how to best go about applying content marketing and storytelling. This led me to a somewhat delayed epiphany: these are techniques I could and should employ myself as well in marketing my photography.
Dark Side of the Lens is a short video I’ve always found extremely inspiring. Through my recent interest in visual storytelling, I’ve studied this video again and would like to explain how amazingly brilliant this video is – and how it could have worked as a content marketing piece.
In light of my renewed focus on writing about visual storytelling I’ll also be highlighting some campaigns by the big brands I hugely appreciate in this new series: Visual storytelling done right. The first entry in the series is the Equality campaign by the swoosh brand, Nike.
Product placement is a tool often used when brands employ visual storytelling in their marketing. I personally feel it’s vital to keep this placement subtle.
As as photographer I’ve always loved adding a storytelling element in my series of images. A recent study by Kantar Millward Brown yet again confirms the value of storytelling in marketing and provides five tips for developing strong creative.