Under Armour has done it again: their 2017 video with Yusra Mardini is spot on. These are my thoughts on why this piece of visual storytelling with a Syrian refugee turned Olympic swimming athlete works so well.
For this entry of my ongoing series on inspiring visual storytelling sports videos, I take a look at Reebok’s video Hands. A short, sweet, inspiring and authentic spot.
Time for a new entry in my ongoing series on visual storytelling. In this series, I analyse a video that I feel is strong in visual storytelling. For this entry, let’s consider a slightly different genre that is close to my heart: a climbing film!
Time for some more visual storytelling goodness! Next up is the women’s cycling apparel brand Machines for Freedom from the US, with their inspirational short clip Free.
Continuing my visual storytelling done right series, today’s entry is Casio’s video for their G-Shock watch with the Dutch KNRM sea rescue team. This is a video sporting gorgeous visuals, but just lacking in depth and it makes some genuine storytelling mistakes.
Recently, I’ve been in love with exploring the visual storytelling some brands and other creatives are doing. In this ongoing series, I’d like to shed some light on why I feel some of the best pieces of content excel at storytelling. In this post I discuss a stunning video featuring the African-American fencing athlete Nzingha.
Dark Side of the Lens is a short video I’ve always found extremely inspiring. Through my recent interest in visual storytelling, I’ve studied this video again and would like to explain how amazingly brilliant this video is – and how it could have worked as a content marketing piece.
In light of my renewed focus on writing about visual storytelling I’ll also be highlighting some campaigns by the big brands I hugely appreciate in this new series: Visual storytelling done right. The first entry in the series is the Equality campaign by the swoosh brand, Nike.