Time for some critical reflection: what really is the value of photography for brands? This will not be a promotional piece for my own photography, but more likely some openhearted soul searching.
Picking the right photographer to shoot your photos must be insanely hard, given the amount of awesome work I see online every day. These are my 5 tips for brands wondering if they’re hiring the right photographer.
Last December, I was involved in shooting a marketing campaign for the major Dutch beer brewery Bavaria. The campaign focused on presenting the brand as the beer of choice for true fans of the PSV football club, one of my other clients.
Recently, I stumbled across an interesting article on ways to use history to connect nostalgia to a brand for marketing purposes. Though I’m not quite sure yet how to use this for my photography, I feel that there’s some great inspiration to be found here.
A recent article on the Dutch website Sportnext – one of my favorite sites on sports marketing – identified 11 trends in digital sports marketing. Some of these take-aways really resonated with me, so I thought I’d highlight them here.
As a photographer, working for a client can be a vastly different experience than shooting personal work where you have total creative freedom. Giving their photographers direction can be essential to making sure a client sees his vision realised in photos. At the same time, allowing photographers some freedom may help improve results. These are my thoughts on walking the line between artistic freedom and creative direction as a client.
During the years I’ve spent shooting assignments for clients as a photographer, I’ve learned quite a bit about clear communication and setting terms when drafting an agreement. This post is part checklist for my own use, and part educational for brands reading along.
Recently, I’ve been focussing my writing on my blog on content marketing and visual storytelling. Many of my recent posts have revolved around brands using these techniques in an awesome way, and included some of my thoughts on how to best go about applying content marketing and storytelling. This led me to a somewhat delayed epiphany: these are techniques I could and should employ myself as well in marketing my photography.
On a recent shoot for Klean Kanteen, I noticed my stills were insanely similar to the shots my friend captured for the video he was shooting. This made me wonder: will video replace still photography at some point and make my job obsolete?
Product placement is a tool often used when brands employ visual storytelling in their marketing. I personally feel it’s vital to keep this placement subtle.
As as photographer I’ve always loved adding a storytelling element in my series of images. A recent study by Kantar Millward Brown yet again confirms the value of storytelling in marketing and provides five tips for developing strong creative.
When working with photographers there are a few easy things you as a client can do to make sure you’re on the same page and produce the best work you possibly can together. Here’s five tips you can keep in mind when working with photographers.
Brands are spending boatloads of money on sponsoring athletes, but even more on advertising. I feel that using these sponsored athletes to represent the brand in a genuine way by telling visual stories about them can be the best form of advertising. This is my plea for more visual storytelling with athletes.
Recently I was invited to be a guest in a Dutch talkshow on photography called Cafe Obscura. We talk about a bunch of subjects like finding your own style, working on personal projects and making it in the photography business through honest marketing and focusing on a niche.