Should clients give photographers artistic freedom or direction?

As a photographer, working for a client can be a vastly different experience than shooting personal work where you have total creative freedom. Giving their photographers direction can be essential to making sure a client sees his vision realised in photos. At the same time, allowing photographers some freedom may help improve results. These are my thoughts on walking the line between artistic freedom and creative direction as a client.

Passionate PSV Eindhoven athlete Oscar Hiljemark shot in studio

Content marketing for photographers

Recently, I’ve been focussing my writing on my blog on content marketing and visual storytelling. Many of my recent posts have revolved around brands using these techniques in an awesome way, and included some of my thoughts on how to best go about applying content marketing and storytelling. This led me to a somewhat delayed epiphany: these are techniques I could and should employ myself as well in marketing my photography.