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Bram BerkienBram Berkien
Bram Berkien
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Daily Archives: 14/09/2017

On sports apparel brands using celebrities instead of true athletes

A couple of months ago, I stumbled upon this article on using female models in sports apparel campaigns. It resonated with my on a deep level, here’s how I feel about some of the points brought up in the piece.

14/09/2017Content marketing, Visual storytellingBy Bram Berkien

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